Reliable data is essential to economic forecasting. Digital technologies are challenging the certainty previously found in official statistics and macroeconomic models.
Digital technology has weakened the interpretative power of the main macroeconomic indicators—gross domestic product (GDP), the unemployment rate, and the Consumer Price Index (CPI).
Digital technologies will motivate change in financial market behaviours across many channels and spark a range of activities that can affect market volatility.
The way businesses and consumers share the value created from ownership of technology and data determines whether there is demand destruction or demand creation.