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Google Has Launched the First Ride Hailing Price Comparison Tool, That Include Uber and Lyft

Horizons
Image of a woman using her smartphone with a parked car in the background for Google Has Launched the First Ride Hailing Price Comparison Tool, That Include Uber and Lyft blog post
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What? 

Google has announced the addition of new partners to its map ride-hailing comparison tool. Google map users in the US are now able to compare the fare estimates and pick-up times between Lyft, Gett (in New York City) and Uber without having to download and open multiple applications.

So what? 

The inclusion of a ride services comparison tool could result in increased competition between ride-hailing applications, allowing small competitors to undercut the prices of Uber and Lyft. With traffic information from Waze(link is external), Google Maps could become an important tool for local mobility services in the future. It is possible to imagine this as a step towards a centralised platform incorporating fare and trip duration comparisons between ride-hailing applications and local public transport.  Rather than developing their own platform, cities could use Google Maps to organise their mobility services allowing customers to optomise their travel plans and experience.

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Horizons
Horizons

Policy Horizons Canada, also referred to as Horizons, is an organization within the federal public service that conducts strategic foresight on cross-cutting issues that informs public servants today about the possible public policy implications over the next 10-15 years.

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