Social Cluster Findings - The Future of Asia: Implications for Canada
On this page
- Shifts in norms and values
- The role of technology in life and work
- New Asian models
- Asia's expanding influence
- Responding to Asia's Technological Advances
- Asian models challenge Canadian ones
- Adapting to Asia's influence
Note to the reader
This Social Cluster Foresight Study explores key changes in Asia and related policy challenges and opportunities for Canada. The key changes are in the form of “insights”, which identify existing and emerging developments that may significantly alter the system under study. Insights help build our understanding of how an issue or system may evolve and what the consequences might be. A policy challenge or opportunity is an issue that current policies or institutions may not be ready or able to address. Identifying, analyzing, debating and clarifying challenges or opportunities help policy makers develop more robust strategies.
Part of the Horizons Foresight Method also involves the exploration of plausible scenarios and the identification of robust assumptions. These are included in the MetaScan on “The Future of Asia” which integrates the high level insights and policy challenges and opportunities from all four cluster studies (economic, energy, geostrategic, social).
The key changes and potential policy challenges and opportunities explored in this study are intended to be provocative in order to stimulate thinking among public servants about the future. They do not reflect a view of the most likely shape of change in Asia or consequences for Canada, but rather plausible developments that merit consideration. While this study’s development involved participation and contributions from officials across multiple departments within the federal public service of Canada, the contents of the study do not necessarily reflect the individual views of participants or of their respective organizations.
Against the backdrop of rapid economic change, Asian society is undergoing complex and dramatic shifts. Demographically, East Asia’s populations are aging rapidly, while South Asia is on the verge of a youth bulge (see Figure 1).1 Rapid urbanization is also changing the landscape of the region. Every day approximately 120,000 people migrate to urban areas in the Asia-Pacific, and the proportion of people living in cities there is projected to rise to 63% by 2050 (from 47.7% in 2014).2 While Asia’s middle class has similarly been growing steadily, over the past two decades, 12 of 28 Asian economies (over 80% of the region’s population) have also experienced rising income inequality of a magnitude that threatens social stability and economic growth.3 Advances in technology and the forces of globalization further influence social changes taking place in the region.
These developments will present numerous challenges and opportunities for Asia as a whole. They could also be a source of disruption globally as Asia gains stature in the world and as interplay with Asia increases. As points of contact between Asian and Canadian societies multiply and certain experiences of Asians converge with those of Canadians (e.g. aging populations, middle class lifestyles, urban living and online presence), Asia will be more present both as a competitor and model to follow. For example, future work and immigration patterns in Asia could have a detrimental effect on Canada’s domestic employment and fundamentally change labour markets, while Asia’s advances in health care and education, or its policy approaches to intractable global problems, could offer relevant solutions for Canada to draw on.
Asia's Demographic Window of Opportunity: 2005-2040
Asia’s demographic window (2005-2040) is the period for which the proportion of the working age population is particularly prominent (the UN Population Department defines this as the period with an under-15 population below 30% and an over-65 population below 15%). With different timelines and resources, Asian countries will age rapidly as these windows close, instilling a need to quickly build critical education, social supports, and health and retirement systems.
Figure 1: Asia's Demographic Window of opportunity: 2005-2040
Description of Figure 1: Asia's Demographic Window of opportunity: 2005-2040
This diagram is entitled “Asia’s Demographic Window of Opportunity: 2005-2040.” The descriptive text within the diagram explains this window as: Asia’s demographic window (2005-2040) is the period for which the proportion of the working age population is particularly prominent (the UN Population Department defines this as the period with an under-15 population below 30% and an over-65 population below 15%). With different timelines and resources, Asian countries will age rapidly as these windows close, instilling a need to quickly build critical education, social supports, and health and retirement systems. Below the descriptive text there is a horizontal bar chart. The x-axis being the demographic window in 5 year increments starting at 1965 until 2050. The y-axis being a list of Asian countries. The data is as follows from top of the y-axis to the bottom: China with a demographic window from 1985-2025, India with a demographic window from 2010-2050, Indonesia with a demographic window from 2000-2040, The Philippines with a demographic window from 2015-2050, Vietnam with a demographic window from 2005-2040, Thailand with a demographic window from 1995-2030, Malaysia with a demographic window from 2010-2045, and finally Japan with a demographic window that was from 1965-1990. The information in this diagram is an excerpt from the book “How Asia can Shape the World (2011), by J. Ortrom Moller (found on page 331, Table 5-1 using data from United Nations’ World Population to 2300).
This study, by no means exhaustive, explores some of the key social shifts taking place in Asia that may have a bearing on Canadian social policy in the next 10-15 years. The following table summarizes the key social changes (insights) that are shaping Asia and the potential policy challenges and opportunities for Canada addressed in this study.
Policy Challenges and Opportunities for Canada
1. Responding to Asia’s technological advancesThe rise of virtual work
Competition for Canadian workers will arise in the form of virtual workers using portable devices and telepresence technologies, a situation for which most Canadians may not be prepared.Preparing Canadians for a restructuring economy
As Asia pulls the world into the new digital and automated economy Canadians may need to develop new skills to thrive in an era of reduced job security.Social policy innovations for a world of non-traditional work
In an employment-precarious world, Canada may require new social policy models to distribute market income and social benefits that have typically been tied to jobs.
2. Asian models challenge Canadian onesAsian health care innovation becomes a disruptor for Canada
If Asia becomes a global provider of health care solutions, Canadians may increasingly turn to Asia for their health care needs.Adaptive authoritarianism may become a legitimate governance model
With enhanced digital capacity to listen, analyze and respond to public demands, single party governments and authoritarian regimes may emerge as a viable model for growth and stability.
3. Adapting to Asia’s influenceAsian Internet laws increasingly relevant for Canadian interests
As life moves online, Canadians will continuously have their identity and their physical world connected to servers in Asia. There will be a need to ensure this is a safe and secure experience.Greater competition to attract top talent
Despite Canada’s strong legacy as an attractive destination for immigrants, a rising Asia with rapidly improving living conditions could become a competitor for top talent.Promoting the Canadian brand - a greater role for quality of life
The need for Canada to compete will only grow, though its ability to attract immigrants and investments and to demonstrate influence on the world stage may be increasingly leveraged not by economic performance, but by quality of life.
Key Social Changes in Asia (Insights)
Norms and values shifts (links to policy challenge and opportunities #1, 2 and 3)
Changing social structures, norms and values As tradition gives way to new realities, a shift in longstanding values, behavioural norms and attitudes is taking place in Asia.
Potential rise of self-expressionism in Asian countries Early indications of a potential rise of self-expressionist values in Asia could signal future changes in political, legal and social institutions.
The role of technology in life and work (links to policy challenge and opportunities #1)
Asia’s Internet expansion Asia may reach almost full connectivity by 2030, facilitating massive growth of Asia’s online presence.
Asia is embracing robotics for social, commercial and industrial use A high comfort level with robots may mean that Asia integrates them in their homes and workplaces quickly.
Virtual work in Asia Asia is capitalising on the possibilities of the digital economy, leveraging competitive low wages and Internet connectivity to provide virtual services to global markets.
New Asian models (links to policy challenge and opportunities #2 and 3)
The Internet and data analytics are shifting citizen-state power dynamics Citizens are being empowered by the Internet to hold their governments to account, and governments are using the Internet to identify citizen concerns and build legitimacy.
Asia taking advantage of e-learning Faced with a large skill gap, Asian governments and businesses are promoting innovations in e-learning.
Booming Asian demand for health care fuels innovation Rapidly expanding demand for health care in Asia coupled with fewer constraints on research and development could put Asia at the forefront of health care innovation.
Asia’s expanding influence (links to policy challenge and opportunities #3)
Asia’s new confidence infuses global culture As Asia rises, a fundamental change in how Asia views itself – and how the rest of the world views Asia – may take place.
Asia’s growing influence on the Internet Asia’s rapidly expanding online presence will position it as a trendsetter in global Internet culture.
Asia is in the midst of profound cultural shifts that could impact everything from family relationships to economic and political institutions.
Changing social structures, norms and values
As tradition gives way to new realities, a shift in longstanding values, behavioural norms and attitudes is taking place in Asia. Some examples that have the potential to significantly alter Asian society by 2030 include:
- Increasing gender equality: while many barriers to gender equality remain throughout Asia, as women attain higher levels of education and involvement in the workforce4 and as different life and career paths for women5,6 and men become more visible, viable and accepted across Asia, there could be a fundamental power shift that raises the status of women in society.
- Smaller, more diverse families: economic realities, the changing role of women and other shifting values (e.g. filial piety,7,8 marriage traditions9) are likely to reinforce declining marriage and childbearing rates,10 decreased inter-generational co-habitation,11 changing roles within families, as well as an increase in one-person households12 and alternative family forms.
- Increased tolerance for diversity and non-conformity: Changing attitudes towards homosexuality (South Korea,13 Singapore14,15 ), new discussions on bi-racial identities (Japan) and legal recognition of a third gender (Nepal,17 India,18 Pakistan,19 Bangladesh,20 Thailand21 ) signal a more socially inclusive Asia.
“In many ways our country’s development was based on denying individual rights. Now that we’ve reached a higher stage of development, more people are making efforts to assert their rights as individuals.”
Although these changes will probably not occur uniformly or uni-directionally across Asia, they signal a level of flux that will require adaptation. For instance, there could be new pressures on governments and society as a whole to develop novel social security and care strategies as the family becomes a less consistent source of social support, especially in light of population aging. There may also be pressure to legally reinforce new social norms to protect individual and minority rights. To the extent that these changes are seen as a challenge to tradition or evolve rapidly and unevenly (e.g. between generations), Asia could see a degree of backlash and a clash of values between various social groups. Although this story may on the surface seem similar to Western historical experience, Asia brings different cultural legacies to a completely different era, meaning that the ultimate outcomes of these shifts may be unique and unexpected.
Do living standards shape cultural values?
The World Values Survey observes that economic development and subsequent gains in living standards are often accompanied by two principle value shifts:
- From Traditional to Secular-Rational values: Traditional values place a strong emphasis on religion, traditional family values and deference to authority, where Secular-Rational values emphasize the opposite.
- From Survival to Self Expression values: Survival values include a priority of security over liberty, non-acceptance of homosexuality and distrust of outsiders. Self Expression values include a high priority on environmental protection, growing tolerance of foreigners, homosexuality and gender equality, and rising demands for participation in economic and political decision-making.
This human development trajectory is represented as a movement up and to the right on the map in Figure 2. However, there are also ‘cultural corridors’ (e.g. Confucian, Orthodox) that affect the degree of movement; these are the historical influences of philosophical, political and religious ideas dominating a country.
Findings in this study suggest that Asia could be moving toward more self-expressionist values, though it is not clear how far to the right on the map these countries may shift or if all are moving in this direction. For instance, while Japan is furthest up and to the right relative to other Confucian countries, it does not share the extent of self-expression of most high income countries, which are even further to the right on the map.
“Norms concerning marriage, family, gender and sexual orientation show dramatic changes but virtually all advanced industrial societies have been moving in the same direction, at roughly similar speeds. This has brought a parallel movement, without convergence.”
Figure 2 - Inglehart-Welzel Cultural Map of the World
Description of Figure 2 - Inglehart-Welzel Cultural Map of the World
This diagram is entitled “Inglehart-Welzel Cultural Map of the World.” It uses the World Values Survey data from 2015. The X-axis transitions from Survival Values to Self Expression Values with a scale starting at -2 transitioning to 2.5 at a 0.5 interval. The Y-axis starts with Traditional Values and transitions to Secular-Rational Values with a scale starting at -2 transitioning to 2 at a 0.5 interval. Between the axis there are coloured clusters and within each cluster a country is placed within the set of values as per the x and y axis. Starting in the lower-left corner, there is a cluster labeled as “African-Islamic”. On the scale the counties within this cluster range from -1.5 to 0.25 in survival values on the x-axis and -2.5 to 0 in traditional values on the y-axis. The countries listed from lowest traditional values to highest in this cluster are as follows: Qatar, Jordan, Nigeria, Pakistan, Malaysia, Algeria, Tunisia, Azerbaijan, Ethiopia, Kygyzstan, South Africa, Indonesia, and Kazakhstan. The next cluster lower-right is labeled as “Latin America.” On the scale the countries within this cluster range from 0 to 1.25 self expression values on the x-axis and -2 to -0.5 in traditional values on the y-axis. The countries listed from lowest traditional values to highest in this cluster are as followed: Colombia, Mexico, Guatemala, Philippines, Peru, Brazil, Poland, and Uruguay. The next cluster from the middle-left is labeled as “Orthodox.” On the scale the countries within this cluster range from -2 to 0 in survival values on the x-axis and -1 in traditional values to 1 in secular-rational values on the y-axis. The countries listed from lowest traditional values to highest in this cluster are as follows: Armenia, Romania, Macedonia, Moldova, Montenegro, Russia, and Belarus. The next cluster in the middle-centre is labeled as “South Asia.” On the scale the countries within this cluster range from -0.5 in survival values to 0.5 in self expression values on the x-axis and from -0.5 to 0 in traditional values on the y-axis. The countries listed from lowest traditional values to highest in this cluster are as follows: Cyprus, Thailand, Vietnam, and India. The next cluster in the middle-right is labeled as “English Speaking.” On the scale the countries within this cluster range from 0.5 to 2 in self expression values on the x-axis and from -0.75 to 0.5 in secular-rational values on the y-axis. The countries listed from lowest secular-rational values to highest in this cluster are as follows: Ireland, Northern Ireland, Canada, United States, Britain, and Australia. The next cluster in the top-left is labeled as “Baltic.” On the scale the countries within this cluster range from -1.25 to -0.5 in survival values on the x-axis and from 1 to 1.5 in secular-rational values on the y-axis. The countries listed from lowest to highest secular-rational values are as follows: Latvia, Lithuania, and Estonia. The next cluster in the top-middle is labeled as “Confucian.” On the scale, the countries within this cluster range from -1.5 to 0.5 in survival values on the x-axis and from 1 to 2 in the secular-rational values on the y-axis. The countries listed from lowest to highest secular-rational values are as follows: South Korea, China, Taiwan, Hong Kong, and Japan. The final cluster in the top-right is labeled as “Protestant Europe.” On the scale, the countries within this cluster range from 0.5 to 2.5 in self expression values on the x-axis and 0.5 to 2 in the secular-rational values on the y-axis. The countries listed from lowest to highest secular-rational values are as follows: Iceland, Switzerland, Germany, Denmark, Finland, and Sweden. Throughout the chart, the Asian countries are all highlighted in red. The source of this chart indicates that it has been redrawn from the World Values Survey.
Potential rise of self-expressionism in Asian countries
Early indications of a potential rise of self-expressionist values in Asia could signal future changes in political, legal and social institutions. The value changes noted above (gender equality, tolerance for diversity and non-conformity), when considered together, could be indications of a broader societal shift towards self-expressionist values. In common understanding, this is a shift from collectivism (a focus on duty and one’s role as part of the group), to individualism (a focus on the individual experience and rights of the individual). Some might anticipate this shift to be a feature of a more prosperous Asia, however, it is by no means inevitable or clear how it could manifest in Asian culture22 (see box on page 5). Even if it is too early to determine if Asia (or parts of Asia) is becoming more self-expressionist in outlook, it is worth considering how cultural values support institutions. Self-expressionism, which relates to feelings of increased individual agency, underpins the emergence and flourishing of democratic institutions23and the effectiveness of governance.24 Self-expressionism also fosters social capital that supports a strong civil society25 and has been linked to the rise of subjective well-being in many countries around the world.26 A rise in self-expressionist views in Asia may result in greater international concurrence in laws such as human rights and labour codes. It could also drive new rights discourses framed by Asian interests. Might Asia challenge the world with a third gender movement or cast carbon emissions as a human rights issue?
Asia may find itself at the forefront of virtual life and robotics at work and at home as Internet connectivity grows and technologies proliferate. With a comfortable relationship to digital technologies and robotics, Asia could dominate a global market of virtual services, set norms for digital life and become trendsetters in digitally facilitated interpersonal relationships.
Asia’s Internet expansion
Asia may reach almost full connectivity by 2030, facilitating massive growth of Asia’s online presence (see Figure 3).27,28 , Nation-wide infrastructure initiatives,29,30,31 along with wireless last mile technologies32 and improvements in distributed energy (see Energy study) will improve Internet accessibility in both urban and rural regions. Portable devices are increasingly a sound investment even for low-income buyers as they are tools to access the digitally-enabled sharing and microwork economies. As online applications integrate voice recognition and artificial intelligence, intuitive digital devices33,34 become user-friendly even for digitally illiterate populations. With a likely future of a portable device (or more) in every home, young Asia particularly will be a driver of new applications of social media (see box).35,36
Figure 3 - Top Seven Fastest Growing Internet Populations
Description of Figure 3 - Top Seven Fastest Growing Internet Populations
This diagram is entitled “Top Seven Fastest Growing Internet Populations from 2008-2013.” It is a bar horizontal bar chart divided in half by the categories “Internet penetration as of 2014: % of the population who can access the internet at home” and “Internet growth over 5 year period between 2008 and 2013.” The top bar is Philippines with 39% for “Internet penetration as of 2014” and 531% for “Internet growth over 5 year period between 2008 and 2013.” The next bar down is Indonesia with 17% for “Internet penetration as of 2014” and 430% for “Internet growth over 5 year period between 2008 and 2013.” The next bar down is South Africa with 47% for “Internet penetration as of 2014” and 414% for “Internet growth over 5 year period between 2008 and 2013.” The next bar down is India with 19% for “Internet penetration as of 2014” and 230% for “Internet growth over 5 year period between 2008 and 2013.” The next bar down is Russia with 59% for “Internet penetration as of 2014” and 100% for “Internet growth over 5 year period between 2008 and 2013.” The second last bar is Argentina with 60% for “Internet penetration as of 2014” and 87% for “Internet growth over 5 year period between 2008 and 2013.” The final bar is Vietnam with 43% for “Internet penetration as of 2014” and 82% for “Internet growth over 5 year period between 2008 and 2013.”
Laggards to LeadersIndonesia has quickly integrated social media in its young society. In 2014, despite low Internet penetration rates, Indonesia ranked first in percentage of users with an account for Google+, Facebook and Twitter. Jakarta has been referred to as “the social media capital of the world” due to the number of tweets its citizens generate
Asia is embracing robotics for social, commercial and industrial use
A high comfort level with robots may mean that Asia integrates them in their homes and workplaces quickly. Recent years have seen significant innovation in robotics, including autonomous vehicles, telepresence robots and humanoid robots, with precipitous declines in cost. Where Western robotics development has focused largely on impersonal roles (e.g. in manufacturing and military), East Asia is also demonstrating their use in companion roles as colleagues, caregivers and pets.37,38 With a rapidly aging population, Japan, notably, is actively preparing for a society inclusive of robots in varied roles as seen by a hands-on robotic museum for children,39the use of robotic servers40 and tour guides,41 and the first robot-staffed hotel.42 Emotionally intelligent robots43 are designed for customer service and ultimately to live with humans (see supporting videos).44,45 For aging populations, these robots are anticipated to fill labour gaps and ease social burdens on families and the state. They may reinforce or undermine family norms such as filial piety.
The industrial robotic revolution, with leading adoption46 in China and Japan, is likely to shape the location of manufacturing, with important disruptive social consequences for low-cost South and South-East Asian workers awaiting their chance for employment in global production supply chains. If manufacturing as a development pathway is no longer an option for these countries, their demographic window could present instead a demographic curse replete with underemployment and unrest, particularly where skewed gender ratios leave an excess of young men. It would also be a missed opportunity for attracting foreign investment, building new institutions and a tax base for needed social programs. These pressures are reinforcing the need to equip these populations for work in the new digital economy.
Virtual work in Asia
Asia is capitalizing on the possibilities of the digital economy, leveraging competitive wages and Internet connectivity to provide virtual services to global markets.47 Business process outsourcing is well established in the region (particularly in India and the Philippines), and there are signs of a burgeoning online, micro-task industry offering anything from transcription to personal assistance. Where recent decades introduced skill-biased technological changes to the economy, the new unbundling of tasks (see Economy study) is creating a range of lower value micro-tasks available to low-skilled workers (as well as new forms of high skilled work). This could allow millions of Asians thought to be on the wrong side of the skill gap to join the global digital labour force and position Asia as a competitive supplier of new services.48 It may also expose a greater number of workers to precarious employment, low wages and exploitation49 in a race to the bottom, as micro-workers have no protections and little power to organize.50 Although in some ways the task economy may be replicating online many of the features of the physical grey market, such as tax avoidance, Asian governments are inviting virtual work as a source of jobs and investment in their countries. In time, with online traceability and crowd-based reputation systems (like eBay), it is possible that these task economy platforms could improve hazards of the grey market (e.g. facilitate (individual) bargaining and protection against non-payment/inadequate product).
Telepresence robots (see supporting videos)51,52 are further facilitating the virtual work transition by improving the quality of remote communication from home to office or to access work in other countries. Even in service tasks thought to require a local presence (e.g. a hairstylist), telepresence robots with dexterous arms could be a game-changer in jobs as varied as surgery53 and cleaning,54 enabling Asians to further extend their low-cost advantage in new industries. In countries where emigration depletes human and social capital, growth in virtual work opportunities could enable more people to stay with their families and invest in their communities and institutions from within the country. With the means and the motivation to explore new technologies, Asian populations may have insights into new business propositions or ways of integrating these technologies in everyday life.
Future fictional vignette: what might a digitally enhanced life look like in 2030?
Aditya is flying from Mumbai to Canada for the first time. He is heading to Toronto to begin his studies at U of T. During the flight he cheers quietly at the cricket game his friends are playing near the house he grew up in. While he waits for his luggage, Aditya shares the views of inside Pearson airport with his parents. As he arrives in his new apartment he barely speaks to his new landlord as he is caught up in a game of hand ping pong with his girlfriend Aadya in California. She was accepted at Cal Tech. Once he steps into his new apartment, the first thing they do is move furniture about to create a good layout fusing virtual elements of each of their two new homes with a few touches from their old ‘shared room’. In India, the two were not allowed to be alone and so had created a hybrid of each-others bedrooms using their augmented reality. Once they are settled in, they message their friends John and Jennifer to join them to hang out. (As soon as the couple had been accepted to their schools they had made friends in their respective new communities, visiting the campuses and getting to know the surrounding neighbourhoods). They intend on juggling a long distance relationship while exploring campus life and the North American university experience, and staying linked into the pulse of Mumbai.
As it navigates a period of rapid change, Asia is likely to develop unique solutions to complex challenges and opportunities that could be relevant around the globe.
The Internet and data analytics are shifting citizen-state power dynamics
Citizens are being empowered by the Internet to hold their governments to account, and governments are using the Internet to identify citizen concerns and build legitimacy. Within the context of growing smart censorship and monitoring on the web,55 activists are leveraging the power of the crowd to tackle corruption and hold their governments to account. In India, the website ipaidabribe.com allows individuals to report bribery requests.56 Crowds in China have successfully gathered thousands of pictures online to recreate event timelines to defend the wrongfully accused and expose corrupt officials.57 Due to the ability of crowds to coordinate and take to the streets, governments in Asia have also begun to monitor social media, at times proactively responding to citizen demands.58 There is also evidence of governments using social media to expand democratic participation. For example, in 2014 Indonesia’s new president asked citizens to vote online to decide who should join his cabinet.59 This new form of civic engagement and negotiated power could afford Asian states the mandate to enact difficult initiatives to address growing challenges. Some states, previously considered repressive, may gain legitimacy, even by-passing the traditional processes of democracy.
Asia taking advantage of e-learning
Faced with a large skill gap, Asian governments and businesses are promoting innovations in e-learning.60 Asia is the fastest growing market for e-learning61 and interest in MOOCs (Massive Open Online Courses) is growing. Four of China’s five most prestigious universities have joined MOOCs.62 There is a potential for Asian universities to leverage free course material through MOOC content from schools like Stanford, MIT and Harvard, in order to provide low cost, high caliber education. Across Asia, primary and secondary education content is being digitized and many countries are distributing tablets in schools.63 Rapidly expanding e-learning infrastructure (see box)64 will enable continuous up-skilling.
Future fictional vignette: mobile devices in rural Asia
Sadia is 13 and lives in Northern Bangladesh in a village a full day’s walk away from the nearest railway station, and yet she now feels as connected to Dhaka as to New York and Shanghai. It started when her father brought a smart device back from the capital as a birthday present. Sadia had begged her father for the device on several occasions, explaining that it was a necessity for a modern girl like herself. But when she finally laid hands on it she had a moment of hesitation, fearing that her father’s earnings may go to waste if she should fail to learn to use it properly. But it had just one button, and as it came to life, the device used GPS readings to guess the right language for its new user. Quickly the device became a friend and mentor to Sadia. She learned to access content from the Bangladeshi education curriculum and to participate via telepresence in classroom discussions when the monsoon made the long walk difficult. Now, Sadia uses the device to interact with friends around the world, earn money through various microwork platforms, play educational games, and without fail, to read novels to her father every evening after supper.
Booming Asian demand for health care fuels innovation
Rapidly expanding demand for health care in Asia coupled with fewer constraints on research and development compared to the West could put Asia at the forefront of health care innovation. As Asian populations age and prosperity and health awareness increase demand for health options, investments in high tech hospitals,65 home health care devices and new biotech66 and nanotech67 pharmaceutical innovation are growing. Combined with a relatively open business environment, these factors could make Asia a global provider of health care solutions. Asia stands to become a development ground for new health care tools, products and services (e.g. robotics for care [see box], 3D printed body parts,68 frugal innovation,69 innovation in casual settings), a significant exporter of products and services (e.g. remote diagnostics), and a global medical tourism destination.70 It could also become a leader in integrative medicine by combining a rich history of traditional knowledge with Western medical approaches.71
Future fictional vignette: robotics developed for elderly care
As Ysu places the crocus bulb into the soil she is hit with a pang of sorrow. She used to garden with her husband before he passed. LEE, her assistance robot, empties the last bag of top soil and, reading Ysu’s body language, immediately moves to help with her balance as she stands up. Following her to the kitchen LEE reminds her of the medication she should take with her meal. ‘Daniel has just switched his status to available, would you like me to request a video chat?’ asks LEE. ‘Yes please.’ Ysu enjoys her meal with the company of her grandson who has decided to telepresence into LEE from Winnipeg. As Daniel explains the events of his day he knocks over a glass of water with LEE’s arms. ‘Daniel, you’re as clumsy as your grandfather,’ Ysu says, half holding down laughter.
As Asia becomes freer to forge its own path, the rising influence of a large, young and more prosperous Asia will undoubtedly leave imprints on global culture through Asian policy institutions, Asian businesses and Asian populations with their own unique messages.
Asia’s new confidence infuses global culture
As Asia rises, a fundamental change in how Asia views itself, and how the rest of the world views Asia, may take place. A rediscovered confidence would redraw what is possible for Asia, potentially reducing aspirations to emulate the West and ushering in a new era of regard for what is uniquely Asian. This could lead to different choices and behaviours at many levels within Asia, from what parents want their children to study in school, to choice of consumer brands, to how Asia projects itself on the world stage. It may also give Asia a new opportunity to reframe success along Asian lines, with a rediscovery and flourishing of Asian practices and cultural exports shaping global norms and values. Current examples include Bhutan’s Gross National Happiness measure72 and Asia’s traditional wellness approaches.73 In a world shrinking through communications technology, Asian cultures will have even more opportunity to express their worldviews in subtle ways.
Asia’s growing influence on the Internet
Asia’s rapidly expanding online presence will position it as a trend-setter in global Internet culture (See box below). Asia currently represents 41% of the global Internet population and is the largest regional e-commerce market.74 Due to the user-generated nature of Web 2.0 and Asia’s 60% share of the global population, a majority of the content generated online in 2030 will most likely come from Asia. Integrated translation functions will allow this content to be consumed globally, expanding the potential for Internet censorship beyond national boundaries or language spheres. Asian products will also gradually be consumed on platforms developed by Asian companies (see box75 and Figure 476 ). For example, the Chinese company Tencent has developed what is arguably the most advanced social media and mobile store app (see box), which is gaining popularity overseas.77 Large Internet companies are also offering complete digital experiences, from devices to applications and social media platforms, integrated shopping services and home appliance monitoring.78 As Web 3.0 comes online, the Internet of Things79 will allow for real-time continuous tracking and the fusion of online and offline dimensions, permeating all aspects of life. This new Asian dominated Internet will be at the heart of a global creative economy and a knowing society.80
Figure 4 - Asia's Growing Web
Description of Figure 4 - Asia's Growing Web
This diagram is entitled “Asia’s Growing Web.” It is divided in two sections: Big and Innovative. The top section entitled Big includes a bar chart. The bar chart shows the Top 6 world’s largest publicly listed Internet companies by ‘market capitalisation’ as of October 1, 2014. The x-axis is the Year founded and the y-axis is in billions $USD. The first vertical bar is an American company labeled as “Amazon”: founded in 1994 listed at 150 billion $USD. The second vertical bar is an American company labeled as “Google”: founded in 1998 listed at approximately 400 billion $USD. The third vertical bar is a Chinese company labeled as “Tencent”: founded in 1998 listed at approximately at 130 billion $USD. The fourth vertical bar is a Chinese company labeled as “Alibaba”: founded in 1999 listed at approximately 200 billion $USD. The fifth vertical bar is a Chinese company labeled as “Baidu”: founded in 2000 listed at approximately 80 billion $USD. The last vertical bar is the American company labeled as “Facebook”: founded in 2004 listed at 200 billion $USD. The lower box within the diagram is titled “and innovative.” It says “We Chat app, developed by Tencent (see above), combines the functions of over a dozen popular apps.” Below this explanation it has the WeChat icon with parentheses around several other social media platform icons: Skype, Whatsapp, Instagram, Twitter, Google Wallet, and Dropbox.
The rapid changes that may occur in Asia over the next 10-15 years will present Canada with a range of challenges and opportunities. This section highlights those that may be particularly surprising and unexpected.
The rise of virtual work
Competition for Canadian workers will arise in the form of virtual workers using portable devices and telepresence technologies, a situation for which most Canadians may not be prepared. Just as manufacturing, IT and business process outsourcing are tapping into labour pools in the developing world, the use of microwork task platforms and virtual telepresence technologies are expected to lower geographic barriers across an expanding set of knowledge and service roles. In fields such as office cleaning or fruit-picking, they may compete with immigrants and temporary foreign workers already in Canada, limiting opportunities for vulnerable populations in Canada and the absorptive capacity for newcomers. Access to international virtual work could also alter migration decisions in favour of proximity to family and community and other lifestyle considerations rather than economic ones. International virtual work may require a rethink of existing policy instruments and motivate new international agreements around tax collection, work permits and credentials as well as the delivery of social supports (e.g. employment insurance, parental leave and pensions).
Preparing Canadians for a restructuring economy
As Asia pulls the world into the new digital and automated economy, Canadians will need to develop new skills to thrive in an era of reduced job security. The entry of large numbers of skilled and unskilled Asian workers into the global digital market for services will compete directly with Canadians in many previously sheltered Canadian jobs (see Economy study), leading to downward wage pressure and unemployment for many Canadians. New uses of artificial intelligence and robotics will also displace the need for human labour in many roles. Disruption to the labour market appears inevitable across occupations at all skill levels, from call centres81 to doctors,82 meaning that many Canadians cannot rest assured that they are “safe” in any job. Economic restructuring will also bring productivity gains and new market opportunities, but it is unclear whether the gains will offset losses, or if they will be widely shared. Part of the policy solution may lie in timely identification of skills in demand, and education systems that can deliver them, combined with personal skills such as resiliency, creativity, financial and entrepreneurial skills that can help people adapt. Left unaddressed, a rise in Canadians’ economic insecurity could drive a range of social and economic challenges, such as delayed family formation and home ownership, overworking or over-saving, indebtedness, harm to mental and physical health, illegal activity and social unrest. A significant reduction in living standards could precipitate a shift towards more survivalist values (as described on page 5, e.g. lowering trust and raising economic security as a priority over civil liberties).
Social policy innovations for a world of non-traditional work
In an employment-precarious world, Canada may require new social policy models to distribute market income and social benefits that have typically been tied to jobs. Canada’s social policies assume that employment is the norm, and unemployment the exception. But an Asian-driven digital and automated economy raises the potential future of fewer and/or more precarious jobs and the prospect of a new class of virtual workers participating in international piecemeal work. This would limit the distributive function of employment (i.e. fewer people would have access to market income through jobs), as well as access to government or employer-sponsored benefits that are typically tied to employment (e.g. sick leave, supplementary health and disability benefits, employment insurance, skills training, parental leave and pensions). This may require reconsideration of how Canada delivers social security benefits and collects income taxes. The possibility of attaching social benefits to citizenship rather than jobs, of establishing a minimum income83 rather than minimum wage, or of introducing luxury, wealth or health taxes, “sin taxes”, and user fees in place of income taxes could be explored.
Asian health care innovation becomes a disruptor for Canada
If Asia becomes a global provider of health care solutions, Canadians may increasingly turn to Asia for their health care needs. For example, Canadians may access Asian diagnostic and treatment services remotely through telepresence robots, or they may seek new goods and services through medical tourism, courier or the Internet in cases where Asian options surpass Canadian ones. Having any portion of the Canadian public looking to Asia for their health care needs would raise public safety and equity concerns central to universal health care, whether it is low-income citizens utilizing questionable Asian services at low cost, or wealthier Canadians buying faster, better service than can be obtained in Canada. Should demand grow, there could be pressure on the Canadian health care system to either adopt, or regulate and fund Asian alternatives as part of the Canadian system. There may be pressure to lessen regulatory burden and fast-track approvals, or there may be an urgency to address the public safety implications (e.g. failed procedures, legal recourse, etc.) of differing international standards for Asian goods and services being sought by Canadians.
Figure 5 - Frugal health innovation example
Description of Figure 5 - Frugal health innovation example
This diagram is entitled “Frugal Health Innovation Example.” It is an infographic. The top text says “The private Aravind Eye Hospital Network in India specializes in corrective cataract surgery, which has allowed it to optimize its operations and achieve impressive economies of scale.” On the left side, there is one large icon of a doctor and 16 small icons of the same doctor icon right next to it. It is described in text directly below as “Aravind doctors perform 16x more surgeries than the national average in the U.S. in the middle of the infographic there is a quote: “Aravind achieves health outcomes equivalent to their peers in developed countries.” On the right side, there is an icon of a piggy bank with & signs going in. It is described in text directly below as “Aravind surgeries cost about $20, compared to an average cost between $3,000 to $5,000 in the U.S.
Adaptive authoritarianism may become a legitimate governance model
With enhanced digital capacity to listen, analyze and respond to public demands, single party governments and authoritarian regimes may emerge as a viable model for growth and stability. The next 10-15 years will be a period of rapid structural change with possible growing unemployment, food and water shortages and other threats to stability. Authoritarian states may have an advantage over democratic states due to a greater emphasis on longer term planning and different political stakes around difficult choices. Data analytics, artificial intelligence, sensors and the Internet will give them the tools and information to understand popular concerns without the need to consult citizens directly, allowing them to respond in a timely and customized fashion. For example, China now employs roughly 2 million Internet Public Opinion Analysts that monitor social media with the express goal of “stability maintenance,”84 a demonstration of the Communist Party’s increased concern with public approval.85 The possibility that debate and stalemate over complex policy choices could paralyze multi-party systems elsewhere would further highlight the dexterity of alternative models. For failing democracies or struggling powers, the idea of democracy as the ideal form of government may fade in the minds of politicians and citizens alike. Democratic states may need to reconsider their strategies for promoting stability abroad, and change their approaches and language in international diplomacy, should the soft-power appeal of democracy diminish.
Asian Internet laws increasingly relevant for Canadian interests
As life moves online, Canadians will continuously have their identities and their physical world connected to servers in Asia. There will be a need to ensure this is a safe and secure experience. Social media, augmented reality (see box)86 and the Internet of Things will connect billions of people and physical devices, merging the digital and physical worlds across the globe. Asian countries are beginning to play a larger role in Internet regulation and standards for web-based engagement to advance their interests. China recently hosted a world Internet conference where it promoted an international declaration to establish an “international Internet governance system” that would promote the “Internet sovereignty of all countries” and “jointly fight cyber terrorism.”87 The development of such standards would have a direct impact on the nature of Canadian online engagement, privacy, security and potentially all aspects of life. At issue is not only the definition of Internet sovereignty and data protection, but, due to coupling of the physical world to the Internet, Canadian’s financial, physical and mental safety.
Greater competition to attract top talent
Despite Canada’s strong legacy as an attractive destination for immigrants, a rising Asia with rapidly improving living conditions could become a competitor for top talent. Canada might see a decline or return home of Asian talent residing in Canada, while the Canadian-born may also be drawn to increasingly important and liveable Asian economic centres in greater numbers. Immigrants contribute significantly to the Canadian economy by boosting the value of foreign exports and foreign direct investment; in research and development they are also over-represented in their contributions to Canada’s patents.88 Attracting foreign students has been a strategy for landing immigrants highly equipped to succeed in Canada. However, in the future, this pathway will be limited if greater awareness of Canadian learning institutions is not developed abroad,89 particularly given the rising quality of Asian institutions90 and the possibility that Asia will develop magnet cities that are clean, safe and “happening.” As virtual work makes it possible to live and work in different places, new questions arise as to whether it is necessary or beneficial for Canada to attract people, skilled or otherwise, to reside in Canada.
Promoting the Canadian brand: a greater role for quality of life
The need for Canada to compete will only grow, though its ability to attract immigrants and investments and to demonstrate influence on the world stage may be increasingly leveraged not by economic performance, but by quality of life. As Western countries face tighter fiscal constraints and lower economic competitiveness, other wellbeing factors are likely to become the basis for attracting immigrants and investment. Factors such as quality health care, education, and housing, a sense of safety and security, clean air, and attractive environments in which to live are likely to be more important. In many of these categories, Canada performs well already; maintaining them, along with a strong social safety net, will be more important in the future in order to put Canada’s best foot forward.
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