Categories: technology, social
What? Goldman Sachs analysts suspect that Apple will enhance ad-blocking on Apple mobile devices. By leveraging software and user demographics, Apple could create a mobile Internet experience where advertisements exist only on Android devices.
So what? Ad-blocking on Apple devices would create a bifurcated Internet experience for users of different mobile devices. As the profile of Apple users is more affluent than that of Android users, this could lead to different Internet experiences for the rich and poor (echoing the glut of billboards in poorer neighbourhoods as opposed to wealthy ones). As mobile devices become the dominant way the people access the Internet, Apple's strategy could contribute to affluence-based fragmentation of the Internet.