What? More and more teenagers have two accounts on Instagram: an official one, for all their relations, and a “fake” one (called Finstagram) that only a limited number of people can see. These pictures are often funny, embarrassing or just more “natural” than the ones they post on Instagram.
So what? In an era of transparency, this phenomenon illustrates the desire of teenagers to manage their public image on social media, suggesting that privacy still matters.
Source: The New York Times - On Fake Instagram, a Chance to Be Real